Whether it’s a real human character or an animated film, several processes are carried out before target audience get to watch great quality contents. These processes can be grouped into pre-production, production and post-production. To deliver overall high quality content, creative professionals specialising in different technical aspects under each process must have extensive knowledge in them.

The pre-production stage covers idea generation, story writing and script writing, production covers directing, cinematography, lighting, set design, sound recording, while the post-production covers the editing which involves cutting, adding effects, sound, and colour grading.  The technical knowledge involve in each process will be taught extensively in our conferences, workshops and trainings.


First an idea has to be conceptualised, followed by the development of the story’s synopsis before scripting comes in.

  1. Scripting

    Scripting is an integral part of film production that sets the tone and style for a film regardless of it genre. A script is a written document with huge impact on how the production progresses. How a film will look like, can be decoded or imagined from a script because every aural, visual, behavioural, and lingual element required to tell a story are documented on it.

    As a creative professional in the film making field, it is very crucial you understand the technicalities involved in scripting such as shots, camera moves, script software and how to develop distinctive script for different visual concepts ranging from musicals, soap operas, full length movie or short movie among others.


  1. Directing

    Excellent directing involves understanding and translating the script, understanding storytelling techniques and mastering the production process to ensure an outstanding end product is achieved.

    A director must have rigorous practical knowledge on all phases of film production ranging from choosing casts who fit perfectly into the characters in the script, to developing look books that shows how light, color, and form will function, character sketches, location ideas, tone exploration, to choosing suitable shooting angles for different locations, and more.

    The back end works embedded in perfect directing that leads to excellent result will be unveiled by foreign experts and top entertainment players in our conferences, trainings and workshops.

  2. Cinematography


    This is a creative process that entails working hand in hand with the director and actors on set to shoot the visual version of a script.

    A professional cinematographer must have substantial technical knowledge on camera lens manipulation, framing, scale and movement, duration and choosing the best light for different creative piece.

  3. Lighting

    Lighting is an integral part of cinematography. The practical techniques involved in choosing the best light to set perfect mood for different films and get amazing results must be well understood by cinematographers. In addition, understanding camera features, lighting tools and languages will enhance a better film production.

  4. Sound recording

    Have you ever experienced a sound loss or sudden distortion while watching a film? Didn’t that make the creative work appear unprofessional?

    In film making sound is very critical, good sounds complements good visuals, hence the reason creative professionals in this field must understand the techniques involved in choosing the right sound equipment, the dos and don’ts in recording high quality sound among others, so they can always get best results.

  5. Set design

    This is another vital part under film production which focuses on aesthetic. Every technicality involves in designing a set for film either time or geographical must be learnt and mastered well before the best can be achieved. A professional set designer must be able to create an appealing environment for all scenes in the film.

    Set designers must decipher practical works like   props, custome, characters appearance, colours among other well so they can easily come up with amazing set for different movies.

    Experts in this field will be available in our conference, trainings and workshop to teach you all essentials practical knowledge you need to get great results.


After all the pre-production and production processes have been concluded, the remaining part of the film making process will be sorted by editors.  Post production covers adding effects, colour grading, filtering noise among others


  1. Editing

    The end product of the filming production stage is the raw material that editors work on before films can be release for viewing. Editing determines the overall tone, sound and visual appearance of a film. It involves back end works such as logging, assembling, rough cuts and variation. An editor needs to learn all these, as well as editing software and tools which together make a great film.

    Veterans in this field will take attendees through the practical learning in editing during our conference, training and workshops.

  2.  Colour grading

    Color is so very crucial to film, because like lighting, it affects a mood and feel of a piece, and how we interpret the final content.

    This is a part of editing where live is added to motion pictures using designated software and tools. Color grading encompasses image elevation, color correction and generation of artistic color effects.

    Learning from professional colorists is one of the best ways to improve your own colour grading skills, as they will take you through best ways to use the available software, hence the reason you need to attend our conference, trainings or workshop.

    Creative experts and top players in Africa and beyond will be present at our conference to teach the technical knowledge needed across the processes of film making.

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